How to network like a pro (podcast)

25 08 2012

A while ago, I gave a talk at NatureJobs Career Expo in London, the UK’s largest career fair and conference for the scientific community. Find out how to network like a pro – and discover why introverts are great at networking in the podcast (8 minutes).

Networking really isn’t about business breakfasts. Nor is it about stabbing small pieces of cheese with desperation, thinking “Probably everyone else knows someone here except me.” It is simply about our readiness to say hello, to take the first step. Show your interest in other people and be curious about what they do. People won’t ignore you, be bored or think that you are stupid. These are common and unfounded anxieties about speaking with people we don’t know.

These days, it’s not about people you know, it’s about the people who know you! Make sure you have a positive and up-to-date online profile. It should express who you are and what you stand for. Keep an eye on Twitter and LinkedIn for what your connections are up to, scan for interesting initiatives and groups and for people who are doing interesting work. Get involved. The more people who know you, the more opportunities will come your way.

Cultivate your openness to opportunity. Who knows where the next fruitful conversation might come from? Ask questions, show your interest and let people see your energy and enthusiasm. Introduce people who might benefit from knowing each other too. It is free to say hello and it is easier than you think!





Google yourself!

16 06 2012

I spoke earlier this week at the Digital Literacy 2012 conference at the University of Southampton. I have been doing a lot of work in the last six months with early career researchers, individuals who have finished their PhD and are doing their first or second in research and other more experienced researchers. Of the 40+ researchers that I have worked with in the last six months, I would say that about 1 in 10 was using the affordances provided by online technology effectively; that is, to promote their academic profile, to connect with other academic and industry researchers and to disseminate their research findings. Simple things, like having a professional profile on LinkedIn and/or other research networks (eg www.academia.edu), like listing their papers on multiple platforms and connecting to colleagues worldwide working in the same field (future sources of collaboration and work).

Madeline speaking with slide: Google Yourself!

Madeline speaking at Digital Literacy 2012 conference

As Doug Belshaw and Sue Beckingham said at the Digital Literacy conference (ref Beetham & Sharpe 2009), digital literacy is not just about access (‘I have’) or skills (‘I can’) – it is about everyday practice (‘I do’) and attributes (‘I am’). For me, I am someone who strives to develop and stretch my digital literacies. I have to – and I love to. Having worked in learning design and media production, I used to manage large teams of media specialists in business and more recently, at the Open University. But much of the doing (because of the scale of production) was done not by me, but by media and technology specialists. My OU team comprised video producers, writers and editors, software developers, intellectual property specialists, designers and so on. They produced all the courses for the OU’s Faculty of Social Sciences.

Now though, running my own business and working at a university part-time too, I need to be own media production house, my own PR agency, my own features writer. I need to respond immediately, think strategically, stay at the leading edge of career coaching and technology, create compelling stories – and help clients by doing the coaching work itself. Each of these things requires my full attention and it is only through technology that I can keep up.

I suggest that it is only through technology that most of us will be able to keep up. If we fail to keep up, we will be rather lost as society develops, and we might find ourselves having to take the view that we are ‘not interested’, when in fact we have fallen so far behind that we lack the confidence to make a start using new technologies and communication methods in our work. So at least make a start: Google yourself!

I will write more on this another time, but 1 in 10 is… not good. It’s not good for them, their institution or their research field. There is nothing good about being hidden away if you are doing great work. I have been providing food for thought to the researchers I’ve been working with so that they can better manage their online identity.





Why do we think other people know what they are talking about?

25 04 2012

“The only way out of most situations is forwards.”

Alain de Botton

In this video, Why do we think other people are right?, Alain de Botton discusses the pressure to conform and our tendency to accept that people in authority are probably right. Find out why Socrates would think focus groups are a waste of time! And how the only way out of most situations is forwards.

I can’t help but admire de Botton. His interviews with everyday people, his pithy tweets and the simple way in which he expresses thoughts about the big things in life help us to be that little bit braver in situations that feel challenging or downright scary.





Connect with people at live events

1 04 2012

Recently, I participated in a conference at the University of Southampton – not as a delegate but as a Social Media Helper. The work was neatly captured in a video produced by some of the University’s students, members of SUSUtv.

The team of which I was a part, was charged with stimulating the use of social media amongst attendees – helping people to get new accounts set up and interviewing them about how they use (or don’t use) social media in their professional life. The conference attendees came from across the world and we, along with SUSUtv, were able to interview people between sessions to see how social media was helping them to connect to their peers and share what was happening in parallel sessions. The conference organisers used Twitter extensively to promote the event and, for me, the best thing was the active promotion of the hashtag  amongst attendees. It really created a buzz and helped people to understand the power of  sharing knowledge using social media at live events.

What does this have to do with professional development, career choices and finding a job you love? Well all of those things come about through effective networking. And networking through social media is an essential part of your professional identity today. Learning how to use social media, like Twitter and LinkedIn, for professional purposes is worth an investment of your time. So how will you do it? If you want to know more, give me a call.





“No, I’m not the networking type.”

16 12 2011

The idea of networking is not something that turns most of us on. And for some people, the idea of going somewhere to speak to people they don’t know is something to avoid at all cost. After all, you are “not the networking type”, am I right? So why do people do it? And how can it help your career?

The Networking podcast lasts 8 minutes. Earlier in the year I gave a presentation on career networking to scientists attending the Nature Jobs Career Expo in London. They were looking for ways to develop their professional profile and to learn about new opportunities that they might not otherwise come across.

After the session, Nature Jobs interviewed me and I answered a few questions about showing up in person – and showing up online too. I hope you like it.





Presentations these days…

13 09 2011

It used to be easy preparing a presentation. You, and everyone else, expected a bunch of PowerPoint slides and a list of bullet points. At least that was how it was when I worked in a large IT business, giving marketing presentations and presentations to senior managers. It’s pretty different now. I used to simply think about what I wanted to say, pretty much in isolation apart from conversations with colleagues inside the company. And it was a straightforward job of getting it down, working on the slide transitions and making it pretty.

Today I’ve been thinking through a presentation for a conference I’m speaking at next week – and there’s a lot more to think about. For a start, because of sites like Slideshare, we can see other people’s presentations if they decide to upload them. That raises the game – can mine be as good as theirs? And then there is a decision about the tools to use. Should I be courageous and speak with no slides? Be predictable and use PowerPoint? Be off-the-wall and use Prezi , the cloud-based system from Budapest that provides a zoomable canvas – but risks making the audience feel a little dizzy? Or use both and hope nobody sees the join? And what do they know about me already? Will they have googled me? Seen my tweets? Looked at my online profile? Read my blog? What are the implications of them having done or (not done) those things? Google yourself to see what other people see...

Then there’s the question of content and style. We used to be very niche, working in our areas of expertise, closely aligned to our organisations and maybe not knowing too much about how other people did things, how they were tackling problems, what they thought of the issues. How that has changed too. Social media, SoMe, gives us access to a world of information and viewpoints that is unparalleled. The problem is not what to talk about, but what not to talk about. Once again, today’s straightforward task made it clear to me that we all need digital literacy skills to identify, sort, sift and evaluate information – and that the future workforce needs those skills too. We don’t live in a small world any more. Getting a wider perspective is so easy, almost too easy!

So instead of having a quiet think, making a cup of tea and a PPT (you know what I mean), I’ve been looking around Twitter, on LinkedIn and my other networks, asking people about the subject of my presentation and seeing what they have to say. And it’s made me think harder. What’s really important? What will really help the individuals in the audience? How can I make a positive impact on what they know, what they do and how they do it?

The abundance of information certainly makes me more self critical, but I find it makes me more open-minded too. I have reach out to many sources of expertise to help me do today’s task (which reminds me that I’d better finish that presentation!). So if you are in London on 22 September, and at NatureJobs Career Expo, tell me how it went, won’t you. And yes, I expect I’ll be putting my presentation on Slideshare too. What is it about? Network Your Way To a New Job. Wish me luck.





A true story

27 02 2011

A freelance supplier gets a call from a researcher. A telephone interview with a Producer at a video production company takes place within 30 minutes. At the end of the interview…

Supplier: “So, how did you find me?”

Producer: “We found your website on Google, read the client testimonials, looked you up on LinkedIn, checked you out on Twitter and saw you were a Career Coach.”

Supplier: “So tell me more. Shall we meet up?”

Here is a clip from the resulting video… The DVD, Leaving The Public Sector, is out soon. Social media really does work for professional people. We all need to look after our personal brand – especially if we are looking for new opportunities!

You can pre-order the DVD at a discounted price (and get discounts on other DVDs in the series) if you contact us direct.








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